This site was created because of the Covid-19 Pandemic, which in 2020 replaced the annual in-person art fair, held in Amsterdam, Netherlands.

What I did for this website:

This project I worked on with a graphic designer named Daniela de Boo. We worked on the site in the months leading up to the launch of the online Tribal Art Fair. Using WordPress, I created a system where every dealer involved with the fair could log in and post photos of the art objects they wanted to list for sale. In essence, I created an online market for more than twenty individual dealers. I made the objects filterable, so that visitors could focus on the origin of the art objects themselves or the art dealers. Each gallery/dealer has their own page on the website where visitors can arrange to purchase objects.

There were two main challenges of working with a site containing many thousands of individual images. The first was to make the site easy to navigate. This I achieved by limiting options, thus keeping the site simple, providing filtering options, and adding an option for visitors to Favorite objects as they browsed. The other challenge was to maintain a fast website, which I achieved by optimizing all the images for speed, and building a custom theme to control loading time.


Galerie Lemaire —